I think the article doesn't tackle it from the correct perspective.
There aren't _many_ choices at all, because we don't hire the service for the service itself, instead, for the content, and content here is exclusive.
For instance, you have competition on the PC market: you can buy Dell, you can buy Lenovo, and while the outside may differ, inside, you have the same thing. You also have choices of Burger joints, because although we may prefer one to the other, whenever we want a burger, we can choose from anyplace.
This kind of content, TV shows and movies, however, is different. There's more uniqueness to each piece than a burger or a PC have. You can't interchange Game Of Thrones with Vikings and be really satisfied, worse, you'll probably want both.
So, right now, what we have is little choice - recent shows and movies are on a single platform, and just a few are on two or three different ones. So to have all content you want, you might need to subscribe to many different platforms.
There aren't _many_ choices at all, because we don't hire the service for the service itself, instead, for the content, and content here is exclusive.
For instance, you have competition on the PC market: you can buy Dell, you can buy Lenovo, and while the outside may differ, inside, you have the same thing. You also have choices of Burger joints, because although we may prefer one to the other, whenever we want a burger, we can choose from anyplace.
This kind of content, TV shows and movies, however, is different. There's more uniqueness to each piece than a burger or a PC have. You can't interchange Game Of Thrones with Vikings and be really satisfied, worse, you'll probably want both.
So, right now, what we have is little choice - recent shows and movies are on a single platform, and just a few are on two or three different ones. So to have all content you want, you might need to subscribe to many different platforms.