Reading the communication makes me feel sad for the poor guy. He believes he is talking to people which feel responsible for their actions or the corporation they work for. He scrambles to produce a complete picture and tries to argue that the company is losing money through the process. All his mails will just drown in a corporate maze of diffused responsibility and mis-communication. It's really just a huge real-life reenactment of Brazil.
Large companies should have a dedicated department that has the sole purpose of not making the company look like an ass. Any action like this would have to be cleared by the "department of not making us look like asses" before it can be undertaken.
Someone, somewhere in the company has got to have the ability to say, "wait, no, that would make us look like giant asses."
Also any employee who began to feel that what he/she was doing was becoming slightly more posterior than anterior could defer to the Dept of NMULLA.
The problem with this is that most of the time PR is "the guys that make the ads and spin the bad news to the press". A kind of side-entity that has narrow scope.
They are not in the critical path when asshattery flows out of legal, through management, and spills into the public space.
I feel sad for the poor guy for having gone thru this, but I don't know if I believe the good folks at Hasbro/attorneys were the intended audience... considering how many times taobao was mentioned, the ineptitude of the attorneys for lacking basic internet search skills, etc, to me he is trying to do damage in the most sincere way that a blogger knows how<coughstreisandcougheffectcough>. It appears to be working.
> All his mails will just drown in a corporate maze of diffused responsibility and mis-communication.
Or worse: They could be used to prove he is guilty of something, whether perjury, or in threatening the eventual demise of Hasbro. Good intentions tend to come back to bite you when large corporations and their legal teams are involved.