Large companies should have a dedicated department that has the sole purpose of not making the company look like an ass. Any action like this would have to be cleared by the "department of not making us look like asses" before it can be undertaken.
Someone, somewhere in the company has got to have the ability to say, "wait, no, that would make us look like giant asses."
Also any employee who began to feel that what he/she was doing was becoming slightly more posterior than anterior could defer to the Dept of NMULLA.
The problem with this is that most of the time PR is "the guys that make the ads and spin the bad news to the press". A kind of side-entity that has narrow scope.
They are not in the critical path when asshattery flows out of legal, through management, and spills into the public space.
Someone, somewhere in the company has got to have the ability to say, "wait, no, that would make us look like giant asses."
Also any employee who began to feel that what he/she was doing was becoming slightly more posterior than anterior could defer to the Dept of NMULLA.