Why is it confusing? Having content fractured across 10 different services each at $10.99/mo is a pain in the bum. Just finding a movie under this setup is hard. I either have to bounce around from service to service, or start googling on my phone to see where it is actually streaming -- and probably find out its exclusively on some _other_ streaming platform.
It's only a matter of time before some clever MBA comes up with Cable2.0, which bundles up all the streaming services under one roof (or series of roofs (cable packages!)) for 60% of the what it would cost to maintain subscriptions to all of them.
Finding movies is easy. I just googled "Avengers Endgame" and it told me it's available instantly for $5 from Google Play, Youtube, Vudu, and Amazon. I googled "The Graduate" and it told me it's available for $4 on various platforms and free on Netflix with a subscription. I google "Seinfeld" and it told me it's availabe on Hulu and TBS with a subscription.
I would much rather pick and choose which entertainment I actually want to pay for than pay a large monthly fee for everything. It saves me money.
"everyone" in this instance being "parties that stand to profit from this business model." I don't think consumers want this at all, and I'd even go so far as to argue the only reason cable still exists as a service is that no company has found a cheap way to stream live sports.
Reading this thread, and other similar ones on different platforms, it seems like people definitely do want to pay one monthly fee to a single company that provides all of their entertainment needs. That's just on-demand cable.
Ironically, some of the cable companies have figured out how to stream live sports for cheap. I pay my cable company $25 a month for live streaming of ABC, Fox, NBC, CBS, ESPN, ESPN2, NFL Network, Fox Sports, NBC Sports, TBS, Food Network, National Geographic, and CNN.
