Why is it confusing? Having content fractured across 10 different services each at $10.99/mo is a pain in the bum. Just finding a movie under this setup is hard. I either have to bounce around from service to service, or start googling on my phone to see where it is actually streaming -- and probably find out its exclusively on some _other_ streaming platform.
It's only a matter of time before some clever MBA comes up with Cable2.0, which bundles up all the streaming services under one roof (or series of roofs (cable packages!)) for 60% of the what it would cost to maintain subscriptions to all of them.
Finding movies is easy. I just googled "Avengers Endgame" and it told me it's available instantly for $5 from Google Play, Youtube, Vudu, and Amazon. I googled "The Graduate" and it told me it's available for $4 on various platforms and free on Netflix with a subscription. I google "Seinfeld" and it told me it's availabe on Hulu and TBS with a subscription.
I would much rather pick and choose which entertainment I actually want to pay for than pay a large monthly fee for everything. It saves me money.
It's only a matter of time before some clever MBA comes up with Cable2.0, which bundles up all the streaming services under one roof (or series of roofs (cable packages!)) for 60% of the what it would cost to maintain subscriptions to all of them.
...Then the ads will come back
And we'll have gone full circle.